Picking the best carrier for a client requires a solid understanding of the client’s needs and a thorough understanding of the industry. While there are a lot of life insurance companies on the market that have built “hype” around their name—that doesn’t mean they are one of the best or that they can offer you the best price.

Health IQ is a company that says they are selling insurance to health-conscious people. Health IQ is an insurance company, “rewarding those with healthy lifestyles like runners, cyclists, weightlifters, yogis, vegetarians, and well-managed diabetics.” Further, they believe that the best way to improve the health of people in our society is to celebrate those that take responsibility for their health.

This idea seems smart—a company that sells insurance to healthy-minded people and highlights the carriers that offer better rates. But, is this true? Can Health IQ really get you a better rate than my brokerage? Nope, I definitely don’t think so.

How do I know? Because I put it to the test.

I am what you could consider, your perfect specimen for a health-conscious person. So, I decided to call Health IQ and see what rate a health-conscious person like myself could obtain. After the phone interview, he congratulated me (confirming what I already knew) on my perfect health. He said that I would qualify for a 41% savings—emphasizing that they are the only broker in the country with these rates. Are they really the only company?

No.

According to Transamerica life insurance, if I priced out two million of a thirty-year term today, it would cost me $3,530 a year for life insurance. The next company I checked was Lincoln, and that life insurance quote was $3,818 a year.

When speaking with Health IQ life insurance, he quoted me at the same rate as Lincoln—the exact same rate of $3,818 a year. This is quite the contrary to what they advertise and say on the phone. Health IQ life insurance is not the only broker in the country with the lowest rates.

While we work with a variety of companies, Transamerica and Lincoln are two of the life insurance companies that Goldsmith Insurance Agency is proud to represent. Remember, having fancy advertising and all the money in the world to market a product around a specific angle doesn’t make you the best company or allow you to provide the best service.

Working with an independent agency is advantageous. We can search through all the insurance companies that provide life insurance coverage in your area and make sure that you receive the best policy and customer service for your life insurance needs. An additional bonus, here at Goldsmith, we can help you see through all that fancy advertising, marketing and trend terms companies are using. No one wants to play into the old game where the only way to play is insincere.

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About Sam Goldsmith

With over fifteen years experience in Finance and Insurance, Sam Goldsmith brings a wealth of keen judgment, knowledge and understanding to his profession. As the Principal broker of Goldsmith Insurance Agency, based out of Denver, Colorado, he is responsible for the sales and management of the organization specializing in Life Insurance, Disability Insurance, Annuities, and Pension Planning. Licensed in over 45 states has helped Sam grow his business exponentially. Since starting our website in 2007 Sam has helped placed over 800 policies into force, well over six hundred thousand dollars in annual premium.